UTM Builder
Build UTM tracking URLs to accurately attribute traffic across marketing channels.
Build Your URL
Where the traffic comes from (e.g., facebook, google)
Marketing medium (e.g., cpc, email, social)
Identify the specific campaign
Keywords for paid search (optional)
Differentiate ads/links (optional)
Generated URL
Enter a URL to generate your UTM link
UTM Parameter Guide
| Parameter | Required | Purpose | Example |
|---|---|---|---|
| utm_source | Yes | Traffic source | facebook, google, newsletter |
| utm_medium | Yes | Marketing medium | cpc, email, social |
| utm_campaign | Yes | Campaign identifier | spring_sale, product_launch |
| utm_term | No | Paid search keywords | running_shoes, skincare |
| utm_content | No | Ad/link differentiation | video_v1, cta_button |
UTM Best Practices
Do:
- •Use lowercase for consistency
- •Use underscores instead of spaces
- •Create a naming convention and stick to it
- •Document your UTM parameters in a spreadsheet
Don't:
- •Use UTMs for internal links
- •Use spaces or special characters
- •Use generic values like "link" or "ad"
- •Forget to shorten long URLs for social sharing
Related Tools
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