Weekly newsletter
The Ecom Signal Briefing
A weekly diagnostic for experienced e-commerce operators.
Join now & receive free access to…
The Scaling Risk Assessment Tool
You've hit a plateau. You're not sure if it's your creative, your margins, or your targeting. You've heard conflicting advice. Before you increase spend and hope for the best, get a clear diagnosis. 8 questions. 2 minutes. One score that tells you exactly what to fix first.
What you'll receive from the weekly briefing
Metric interpretation
How to read MER, ROAS, contribution margin, CAC/LTV — and when they stop telling the truth at scale.
Patterns across brands
Anonymised observations from operators running real spend. What's actually working, what isn't.
Decision framing
What to look at next, what to ignore. Frameworks for making scaling decisions under uncertainty.
What this isn't
Growth tips
Weekly hacks
Motivational content
Promotional emails
Written for operators running £500k–£10M/year.
If you're pre-revenue or looking for beginner guides, this isn't for you.