Profit Margin Calculator
Calculate gross and net profit margins for your e-commerce business.
Enter Your Numbers
Total sales revenue
Product costs, manufacturing, shipping to you
Rent, salaries, software, fulfillment fees
Total paid advertising spend
Your Margins
Gross Profit Margin
0.0%
$0 gross profit
Net Profit Margin
0.0%
$0 net profit
Contribution Margin (after COGS + Ads)
0.0%
Cost Breakdown
COGS0%
Operating0%
Ad Spend0%
Net Margin0.0%
Tight margins. Focus on reducing costs or increasing AOV.
E-commerce Margin Benchmarks
| Metric | Poor | Average | Good | Excellent |
|---|---|---|---|---|
| Gross Margin | <30% | 30-40% | 40-60% | >60% |
| Net Margin | <5% | 5-10% | 10-20% | >20% |
| Ad Spend % of Revenue | >30% | 20-30% | 15-20% | <15% |
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