CPM/CPC/CTR Calculator
Calculate all your key advertising metrics from campaign data.
Enter Campaign Data
Your Metrics
CPM
$0.00
Cost per 1,000 impressions
CPC
$0.00
Cost per click
CTR
0.00%
Click-through rate
CVR
—
Conversion rate
CPA (Cost Per Acquisition)
—
Cost per conversion
Enter your data to see performance insights.
How These Metrics Are Calculated
CPM = (Spend ÷ Impressions) × 1000
Cost per 1,000 impressions. Lower is generally better.
CPC = Spend ÷ Clicks
Cost per click. Varies widely by industry and platform.
CTR = (Clicks ÷ Impressions) × 100
Click-through rate. Higher indicates better ad relevance.
CVR = (Conversions ÷ Clicks) × 100
Conversion rate. Measures landing page effectiveness.
Industry Benchmarks (Meta Ads)
| Industry | Avg CPM | Avg CPC | Avg CTR |
|---|---|---|---|
| Fashion & Apparel | $8-15 | $0.50-1.50 | 1.0-2.0% |
| Beauty & Skincare | $10-20 | $0.80-2.00 | 1.2-2.5% |
| Health & Wellness | $12-25 | $1.00-3.00 | 0.8-1.8% |
| Home & Garden | $7-15 | $0.60-1.50 | 1.0-2.2% |
| Food & Beverage | $6-12 | $0.40-1.00 | 1.5-3.0% |
Note: Benchmarks vary significantly based on targeting, creative quality, seasonality, and competition.
Related Tools
Want more context on ad metrics?
The weekly briefing covers metric interpretation and patterns across brands.