CAC Calculator
Calculate your Customer Acquisition Cost and LTV:CAC ratio for sustainable growth.
Enter Your Costs
Paid ads, content, influencers, agency fees
Sales team, tools, creative production (optional)
Number of new customers in this period
Enter to calculate LTV:CAC ratio
Your Results
Customer Acquisition Cost (CAC)
$0.00
Cost to acquire each customer
LTV:CAC Ratio
Enter LTV
—
Room to improve
CAC Payback Period
—
Time to recover acquisition cost
Acquisition Cost Breakdown
Marketing$0
Sales & Overhead$0
Total$0
You're losing money on each customer. Reduce CAC or increase LTV.Enter your LTV to see your LTV:CAC ratio and get insights.
How CAC is Calculated
CAC = Total Acquisition Costs ÷ New Customers
Example: If you spend $25,000 on marketing and $5,000 on sales to acquire 500 customers, your CAC is $60 per customer ($30,000 ÷ 500 = $60).
LTV:CAC Ratio Guide
| Ratio | Assessment | Action |
|---|---|---|
| <1:1 | Losing money | Stop and fix immediately |
| 1:1 - 2:1 | Unsustainable | Optimize before scaling |
| 3:1 | Healthy | Scale confidently |
| 4:1 - 5:1 | Very good | Room for aggressive growth |
| >5:1 | Excellent | May be under-investing in growth |
Related Tools
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